Media, Markets and Crisis – Towards a Crisis Theory of Communication

The mass media, advertising and ICT play an increasingly important role in both market systems and capitalist crises. This role directly impinges on the dissemination of information to market actors as well as the reflexive and dialectical nature of the processes by which actors respond to market information. Further, the media serve as an ideological apparatus, resource or arena which acts to naturalise the market through what this research describes as a market orientated framing mechanism (Preston and Silke 2011).

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Thompson (2003) contends that communication is an integral and reflexive part of the contemporary market system. As he puts it, there is a complex relationship between the producers and distributors of economic information, and those who use that information to make decisions about investment and trade. Many recent studies point to the convergence of flows of information such as those on 24 hour news channels, business channels and internet blogs and sites with market activity itself. For Hope, (2010) information broadcast on such media by bankers, stockbrokers and traders themselves tends to be self-serving and inevitably leads to ‘a real time feedback loop that proliferates then contributes to the growth and collapse of speculative bubbles’ (Ibid p. 665). Finally, we must note how the mass media also play a pervasive and important role in the commodification process through advertising and indeed comprises a part of the circulation of capital itself (Garnham 1979, Fuchs 2009). This research reflects the Marxist concept of base and superstructure, beyond a perceived notion of economic determinism, but rather as a dialectical relationship between various superstructures, in this case the state and the media, and the economic base including the various aspects of class power inherent within.

Since the onset of the ‘great recession’ there have been key debates around various aspects of crisis theory, most notably around the areas of the rate of profit (Brenner 2009, Kliman 2012), under-consumption/overproduction (Clarke 1990) and fiancialisation (Duménil and Lévy 2004). This research maintains that communications and the media are a key though non-deterministic element of the contemporary market system and proposes a move towards a crisis theory of communications.This paper explores theoretical aspects of the evolving role of the media with respect to deep and prolonged financial and economic crises, especially the ‘Great Western’ crisis since 2008.

As empirical reference point and by way of case study, the paper considers three key moments in the Irish economic crisis and their treatment by sections of the mainstream press media: The Irish property market in the run up to the 2007 general election on the cusp of the Irish crash, the blanket bank guarantee of 2008, where the state effectively guaranteed the debts of the entire Irish banking system in its totality, and finally the introduction of the National Asset Management Agency, a state sponsored bad bank aimed at cleaning up the (then) private banking industry. The paper uses these examples to consider the role of the media and its relationship to both the markets and political policy.

A crisis theory of communications, looking at dialectical relationships between economic structures, trends and crises and media content.

Henry Silke 2014

This is an abstract for a paper to be presented at ECREA 2014, Lisbon Portugal

 Bibliography

Brenner, R.  2009.  “What is Good for Goldman Sachs is Good for America: The origins of the Current Crisis,”  Prologue to the Spanish Translation of Economics of Global Turbulence, Akal.    IN: Economics of Global Turbulence.  Madrid: Akal,

Clarke, S. 1990. The marxist theory of overaccumulation and crisis. Science & Society, 54(4), pp.442-467.

Duménil, G. and Lévy, D. 2004. Capital resurgent: roots of the neoliberal revolution. Cambridge: Harvard University Press.

Fuchs, C. 2009a. Grounding critical communication studies. Journal of Communication Inquiry,

Fuchs, C. 2009b. Some theoretical foundations of critical media studies: Reflections on karl marx and the media. International Journal of Communication, 3pp.369-402.

Garnham, N. 1979. Contributions to a political economy of mass communication. Media, Culture & Society, 1(2), pp.122-146.

Hope, W. 2010. Time, communication and financial collapse. International Journal of Communication, (4), pp.649-669.

Kliman, A. 2012. The failure of capitalist production: underlying causes of the Great Recession. London: Pluto Press.

Preston, P. and Silke, H. 2011. Market ‘realities’: De-coding neoliberal ideology and media discourses. Australian Journal of Communications,

Thompson, P.A. 2003. Making the world go round? communication, information and global trajectories of finance capital. Southern Review, 36(3),

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